Fullcapture Gold: semantic events from warehouse data
A data science pipeline that mines the behavioral data a customer already exports to their warehouse and writes named business events back onto session timelines.
- Kind
- project
- Role
- led
- Shown
- as is
Field innovationTechnical leadership
Raw behavioral capture records what happened, not what it meant. A session can run to hundreds of events, none of them named for the business moment they add up to.
Gold works from data a customer already exports to their warehouse. It finds the shortest ordered chain of steps that signals a business moment, such as a completed booking, and writes a named event back onto every session timeline where that chain occurred. No new instrumentation, no release, and it applies retroactively.
Each event carries its own provenance: which pattern matched, how many raw steps it compressed, how often that pattern occurs, and a cohesion score. When someone asks why an event fired, there is always an answer.
It has been run end to end against the CarGo demo environment.